Corporate Design GeoPark

Logo, office equipment, poster, corporate design manual (CD-Manual)

 

As a first step towards a corporate design of the GeoPark, a word-picture-mark (logo) was developed. The formal language of the logo alludes to the geological strata within the earth, visualized by horizontal, vertical and diagonal lines. The slightly broken lines within the logo are due to the fact that geological layers always are very diverse.

The three lineaments of the logo represent the three partner regions, which have formed the GeoPark.

The mark as an essential part of the logo identifies the institutions and regional partners. The brand image is in a very dark blue and the word mark has the same color but in reduced pigmentation.

The logo has the function of an umbrella brand and marks the appearance of the GeoPark. Thus, it is decisive for the recognition of the GeoPark.

The CD manual sets the corporate design of the GeoPark in its various applications and declinations. The use of visual constants such as font, color and layout supports the strategy of profiling the Geopark.

 

 

 

Logo

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Logo in spot color (2 c), grayscale and black and white

 

 

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Office equipment

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Business cards, letterhead, text message, stickers 6 x 6 cm

 

 

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Poster

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DIN-A1 poster "Travels in the Jurassic period," "Nature as the treasury of the substances in general" in cooperation with the State Agency for Geology and Mining of Saxony-Anhalt. Website: www.lagb.sachsen-anhalt.de.

 

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Corporate Design Manual

(Excerpt)

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CD Manual for all printed materials (stationery, posters, flyers, maps, etc.) as well as for an orientation system with color schemes

 

The website of the GeoPark can be reached at: www.geopark-braunschweiger-land.de.

 

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